PROJECT 05RELEASED IN 2024
ROOP SARI PALACE
Indian Ethnic Fashion · USA
USA
Market · Indian Fashion
01 · The Challenge
IDENTIFYING THE PROBLEM
Selling custom and heavy Indian bridal ethnic wear to customers in the United States requires high trust, perfect size tailoring, and seamless logistics. Roop Sari Palace needed a gorgeous digital storefront that highlights intricate dress patterns and handles custom measurements and shipping seamlessly.
02 · Our Solution
ENGINEERING & CRAFT
Sitarahub created a premium Shopify Liquid theme featuring optimized image delivery pipelines, an interactive custom measurement configuration tool, and dynamic checkout experiences. We also integrated an automated DHL/FedEx shipping API to handle customs documentation and tracking.
03 · Operational Impact
Key Results
Successfully captured high-ticket Indian diaspora sales in North America.
Reduced size-related returns by 82% through custom measurement forms.
Achieved a 40% reduction in cart abandonment through page-load and UI speed-ups.
04 · Technology Stack
Tech Stack Details
Shopify LiquidCustom Shopify AppsJavaScriptCSS GridTailwind CSSFedEx API